Why Is This Important?


We recognise your need to reduce reputational risk and to provide additional duty of care for your Chinese students.

Yes, you are fully aware of the escalating frustration around the uncertainty of when Chinese students can return and what they will return to. Australia’s “new normal” is still somewhat of an unknown.

But what you may not have considered is the detrimental impact to Chinese students who are unable to attend face-to-face O-Week activities and/or are forced to undertake remote learning.

By missing out on face-to-face interactions with local students and staff at the commencement of Semester 1, the ability of Chinese students to understand the “unwritten rules” about studying in Australia is drastically reduced. This could be detrimental to their student experience in terms of social integration, personal safety and adjustment to a culturally different academic system.

We strongly believe that your reputational risk and duty of care should extend to providing your Chinese students with the opportunity to learn from qualified intercultural specialists these “unwritten rules” of Australian culture.


There’s so much they’ve had to sacrifice to make it to the start of your new academic year. So after all their effort to begin Semester 1, we’d hate to see them struggle just because their intentions are being misunderstood.

We know the intent of Chinese students is to quickly fit in and to do well in their studies. But what they might not realise are the many unsaid expectations about how this should be done – in the Australian context. Without this background cultural knowledge, their ability to settle into student life, integrate socially and adjust to a new academic system could be severely compromised – without them even realising what’s going on. In other words, they risk being misunderstood.

Our concern is that in all the rush, no-one takes the time to explain to Chinese students the really important “unwritten rules” about Australian culture that underpin all the other information, advice and support you’re providing. This could be detrimental to their student experience in your institution.


These are the culturally-determined expectations about how international students should behave in certain situations.

“Unwritten rules” can be expectations of Australian lecturers and study mates towards:

  • how students prioritise between getting tasks done and managing relationships
  • how students choose to communicate in certain situations – from classroom discussions to conversations with friends
  • how students prioritise their time and manage deadlines.

If Chinese students don’t meet these Australian expectations, they risk falling behind in their studies, they risk being misunderstood and they could be missing out on opportunities to form valuable relationships.

But how could they possibly know how to behave if nobody takes the time to explain what Australia’s “unwritten” expectations are and what students can do about it?

Well, that’s the problem we solve for Chinese students with Digital O-Week – designed and facilitated by qualified intercultural specialists.

How To Get Involved?


We’re ready for your Chinese students to start Digital O-Week.

Here’s what you need to decide on to activate this in time for Semester 1.

Step 1.

Review program details here and decide whether this is best procured at the institution or faculty level.

From a reputational risk and duty of care perspective, decide whether Project Global Citizen Digital O-Week fills the gaps in your response to the disruption caused by Coronavirus.

Here’s what you might consider:

Project Global Citizen - managing the current disruption from coronavirus

Step 2.

Request from us a contract to proceed. As soon as it’s signed, you’re ready to go.

Step 3.

Invite your Chinese students to participate in Project Global Citizen Digital O-Week, fully funded by your institution.

Your invitation includes a self-registration link for our platform.

We’ll send you the Welcome Pack you can email to your Chinese students. The Welcome Pack contains:

Login details for the online platform.

A welcome video explaining how to login and where to start. The video also explains about the online Learning Pathway we’ve designed especially for Chinese students in Australia.

Details about the live interactive webinar we will host for your Chinese students. The webinar will be recorded and shared in the WeChat community (see below) for future reference.

Invitation to join our closed WeChat community for Digital O-Week students in your institution.

This is an online peer-to-peer community where you can choose to interact as much as like directly with your students on the platform they are most comfortable with.

You may wish to cross-promote your other student support services using this chat group.

Step 4.

Students self-register on our platform, avoiding the need for you to handle the registration process.

Upon receiving your email with the Welcome Pack, students can immediately:

  • self-register and use the online platform
  • join and participate in the WeChat community
  • self-register to join the live webinar.



Digital O-Week benefits for higher education providers
  • Reduce reputational risk associated with perceptions of not providing enough support to Chinese students in the midst of major disruption caused by Coronavirus.
  • Demonstrate your duty of care to Chinese students who are facing major disruption; students who are increasingly frustrated due to uncertainty about their return to Australia; students who are concerned about a potential backlash against Chinese nationals by the Australian community; students who may potentially be required to self-quarantine; and students and who are unable to attend on-campus O-Week activities.
  • Demonstrate gratitude to Chinese students in the most genuine way – by offering them access to an exclusive intercultural program specifically tailored to support them during this period of transition and rapid change.
  • Timely rollout. The timely roll-out of this digital program means there is no need to shift O-Week.
  • Missed opportunity. Overcome the missed opportunity for Chinese students to learn from face-to-face interactions with academic staff and local students during their first few weeks of arriving in Australia.
  • Maximise student engagement. We already use Chinese social media platform WeChat for engaging with our online community of students currently in China who are struggling to access Australian-based websites for critical information. Our online platform for the Project Global Citizen Digital O-Week program has been tested in China. And our webinars utilise video conference technology that we’ve tested in China. All of this means better student engagement, regardless of their location.

Proof the Program Works.


Culturally-Informed Solutions to Challenges.

Students have access to support services, but often cannot contextualise the help due to cultural differences.

They want someone to explain local cultural expectations and give them tips they can use to overcome barriers to success.

We are Australia’s first personal and professional development student program that focuses exclusively on culture as the missing link to surviving and thriving in a new country.


Evidence-Based Risk Management and Duty of Care.

Our data shows that students need help in these key areas: academic, social integration, personal safety and employability.


Cultural Competency as a Professional Skill.

Students appreciate that we are professional intercultural practitioners with a corporate background. We share practical solutions they can apply now and into their professional future.


Results from our 2019 Project Global Citizen Programs in Victoria


Interested to join the program? Any questions? We’d love to chat.